Vendor Relationship Management (“VRM”) is relatively new, but to most people in sales and marketing, the concept is not new at all. Customer Relationship Management, or CRM, has been with us for a long time now and is used to build and sustain relationships with customers, or potential customers through list and prospect management, communication tools and schedules to manage interactions. The biggest player in CRM is SalesForce.
“…communication, can either make your job more stressful or it can make for a smooth event with happy vendors and less stressed staff.”
A VRM takes some of the same principals of a traditional CRM, customer management, tracking and communication, and applies it to the world of vendor and event resource planning for event managers. If you think about it, vendors could also be considered customers as they usually pay a fee to attend your event. In return, they expect certain things such as correct amenity allocation and delivery, clear communications related to the event, setup and breakdown. This last aspect, communication, can either make your job more stressful or it can make for a smooth event with happy vendors and less stressed staff.
RegisterONE is one of the only applications that is dedicated to making the life of event organizers and vendors easier by facilitating clear and accurate vendor applications, including document uploads based on vendor type, easy and clear amenity ordering and much more. This is where RegisterONE really shines.
“The more vendors you have, the more difficult it is to keep everything well managed. RegisterONE changes all of this by unifying the entire process.”
Ever lost track of a vendor’s documents or application? Traditionally, event organizers have a lot of hats to wear and documents to manage, including applications, insurance documents, waivers, payments and more. The more vendors you have, the more difficult it is to keep everything well managed. RegisterONE changes all of this by unifying the entire process, from application deployment and auditing, centralized document management, amenity tracking to fee payments. It covers it all under one easy to use interface.
Vendors really appreciate it when they are well informed because they know what to expect and do on the day of. If they have any problems, it’s also important for them to be able to get help without walking around the event to find someone to help. RegisterONE allows both vendors and event organizers to quickly communicate with each other through our mobile friendly app pages. Organizers can send mass SMS text messages to the entire vendor pool or to specific groups based on vendor type.