Market/Mall Producer Monday: Let’s talk about juried shows and malls. My market is a juried show. Not everyone that applies gets chosen to participate. This is a hard line to hold as a producer. Producers take on a lot of up front financial risk. It is very tempting to take all comers. But I’m going to tell you a few reasons why you shouldn’t.
1. Shoppers want high quality, well curated vendors. You may get shoppers to come to one show allowing anything goes, but you will not be able to sustain your success and build a long term reputation as …Read More